YOUR GLOW UP IS HERE

Your personal stylist and shopper

Our experts get your style goals, then study your colouring, features, body and skin across 180+ points. You get a plan for exactly what to wear, what to buy (with links to shop), and how to look your best.

See what's included

ColourFitGroomingSkincareCapsule wardrobe

Built just for youBacked by sciencePrivate and secure

ONE BRIEF, ONE WARDROBE

Sarah's capsule wardrobe designed by our team

Our style process starts from your life and context. Where you're going, who's in the room, what the week actually looks like. Then our experts build the wardrobe and hand you the links.

Where
London, four days, April
Why
Series A pitch, day two
Also
one free afternoon, first time in the city
The problem
power dressing to command the room full of investors, but also appear approachable during startup meetings
Sarah's capsule wardrobe flat-lay of coordinated pieces

Every capsule is built this way. Yours is built to your life.

  • Charcoal wool blazerStructured shoulder. Authority is a silhouette before it’s a sentence.
  • Ivory silk blouseSoftens the suit without losing it.
  • Navy fine-knit sweaterUnder the blazer at 9am. Over the cami at dinner.
  • Crisp white tee
  • Light-wash straight-leg jeansThe free afternoon. Borough Market, eleven thousand steps.
  • Navy tailored trousers
  • Camel wrap coatCinches where a topcoat would swallow her.
  • Ivory cami

+ four more. Real products, chosen for your colouring and budget, with links to where to buy them.

See what our experts see.

Each person can look completely transformed by just making 2-3 key shifts. They may be subtle or drastic. Let our experts help you find your look.

You can tell when something's off. You just can't tell what.

So you guess. A new haircut, a colour you saw on someone else, another jacket that hangs in the wardrobe. Hundreds of dollars, and the same feeling.

One report. 180+ analyses. All about you.

Seven deep dives, all personal. Every finding comes with clear next steps.

  1. Your Colour Identity

    30+ colour analyses

    Your exact palette: the shades, neutrals, metals, and whites that make you look alive, and the ones that drain you.

  2. Your Facial Architecture

    25+ analyses

    The necklines, collars, frames, and hair direction that bring out your features. Everything near your face finally works for you.

  3. Your Body Blueprint

    35+ shape & fit analyses

    The exact cuts and fits that flatter your shape, garment by garment. What suits you and what does not.

  4. Your Shopping Guide

    What to invest in, what to save on, and the fabrics that suit your colouring and climate. So you stop wasting money on the wrong things.

  5. Your Skincare Protocol

    Your skin type and a simple routine that fits it, plus the habits that help you look your freshest.

  6. Your Style Principles

    A few rules to dress by, drawn from your own analysis. Getting dressed gets a lot easier.

  7. Your Capsule Wardrobe + shoppable links

    made simple

    12–15 pieces that combine into 30+ outfits, all in your colours and cut for your body, with links to where to buy them. Like having a personal shopper.

180+ analyses on our side. None on yours.

You get the pieces, the links, and simple outfit formulas. The work is done. Most people are dressed and out the door in two minutes.

Why people use Armadi.

Whatever your style problem is, we can solve it

  • Standing at the wardrobe at 8am with no idea.
  • Meeting someone who's decided about you in seconds.
  • Wanting to look like you belong in the room.
  • Knowing you look right, and not thinking about it again.
  • Buying less, and wearing all of it.
  • Being in every photo and not dreading it.
Flat-lay of coordinated pieces: navy shirt, cream knit, jeans, and tan shoes

Dress for the body you have.

Ben didn't like how his chest drew attention. We helped him work out a dressing scheme, so that he can focus more on life, and worry less about his clothes. Similarly we help many men and women with body image issues, to find their confidence and comfort.

BEN'S BRIEF

The thing
Wide through the chest. Every t-shirt made it the first thing you saw.
What he'd tried
Baggier tees. Made it worse. Black everything. Made it flat.
What we changed
Open collar to draw the eye up. Structured overshirt to give the torso a vertical line. Mid-weight fabric that skims instead of clinging.
The result
Same chest. Nobody's looking at it.

Ben gained his confidence after we managed to draw attention away from his chest

WHAT YOUR PURCHASE GIVES YOU

A complete report. Yours to keep, built only for you.

Our experts study you and deliver a deep, navigable report for you to understand.
Each section comes with a suggestion - so that you know what you need to do.

ArmadiYour Style Report
182 ANALYSES · 7 SECTIONS
Colour Identity / Your Palette
Bright Winter.
COOL · HIGH CONTRAST · CLEAR
Your colours
#0F0F10
#1B3A5B
#1040C0
#C8102E
#107A6B
#F3EFE7
ObsidianDeep NavyRoyalTrue RedEmeraldPure White
Your contrast
YOU
LOWHIGH
Power colour
True Red
Best white
Pure
Best metal
Silver
The read
Your colouring is cool, clear, and high-contrast. Pure, saturated colours flatter you; muted, dusty, earthy tones drain you.
What it means
You wear bold, clean colour better than almost anyone. The mistake to avoid is beige-on-beige and soft autumnal tones, which fight your natural clarity.
Do this
  • Lead with True Red and Royal as your statement colours near the face.
  • Pair pure white with deep navy for your highest-impact everyday combination, and avoid cream which muddies your skin.
  • Choose silver, white-gold, or platinum hardware over yellow gold across watches, buckles, and frames.
181 more analyses inside
Every one with what it means, and exactly what to do.

An illustrative preview. Your report is built entirely from your own photos and analysis.

WHY IT MATTERS

You've already paid the cost of not using Armadi.

And the costs continue to add on every year

1 in 4

A quarter of the average wardrobe goes unworn all year.

Source: WRAP, 2022

$550

Unworn clothes sitting in the average closet, bought and forgotten.

Source: Stitch Fix survey, 2023

7 wears

The average garment is worn about seven times, then set aside.

Source: widely cited industry figure

1/10 sec

People judge how you're dressed in a tenth of a second.

Source: first-impression research (Willis & Todorov, 2006)

Missed moments

Bad first impressions cost you dates, intros, and chances you never see.

Career cost

How you dress shapes how competent and credible people think you are. That affects pay and opportunity.

Source: Oh, Shafir & Todorov (2020)

Buy once. Buy right. Wear what actually works for you.

HOW IT WORKS

It has never been easier to Glow Up

Choose your report

Pick your report and any add-ons. Secure checkout. You’ll create an account so you can view your report when it’s ready.

Share your photos

Through a private, secure form, upload a few clear photos and tell us about your life and goals. Takes about five minutes.

Receive your report

Your complete report arrives in your private portal. We’ll email you the moment it’s ready.

Questions after you receive it? We're a quick email away.

Your photos are private, never shared, and permanently deleted within 7 days of your report being delivered.

PRICING

The Simple Glow Up Protocol

A stylist, a colour analyst, and a personal shopper. All of it, built around you.

The Report

$150

Everything you need to look your best.

  • Your capsule wardrobe, with links to buy every piece
  • Your colour palette and the exact shades that suit you
  • Your face, body, and fit guidance
  • Grooming, skincare, and style direction
  • All 7 areas, 180+ personal analyses
  • A private portal, yours to keep

Secure checkout · One payment, no subscription

Satisfaction Guarantee. Email us if you are not satisfied and we will fix it.

Optional: add any premium guide for +$150. Add one and save $50 as a bundle. Choose at checkout.

QUESTIONS

Everything you might ask.

Armadi is a personalised style analysis service. We study your colouring, features, body, and skin across 180+ points and deliver a complete report showing you what to wear, what to buy, and how to look your best.
You purchase your report, upload a few clear photos through a private intake form, and our team analyses you across established style frameworks. Your complete report arrives in a private online portal when it is ready.
Seven areas: your colour identity, facial architecture, body blueprint, capsule wardrobe, shopping guide, skincare protocol, and personal style principles. Every finding comes with specific, do-this guidance, not just labels.
Yes. Your analysis is built entirely from your own photos and features. The frameworks apply equally; the recommendations are specific to you.
No. That is the point. We apply colour theory, proportion, and fit science so you do not have to. You receive plain-language answers you can use immediately.
A clear face photo in natural light and a full-body shot. We guide you through exactly what to take. Your photos are stored privately, never shared, never used to train anything, and permanently deleted within 7 days of delivery.
A quiz gives you a generic label from a few questions. Armadi measures your colouring, proportions, and features across 180+ individual analyses and assembles them into one coherent, personal plan.
Yes. Purchase the report, then the recipient completes the intake with their own photos and details. Contact us if you need help arranging a gift delivery.
Your report is built from your own photos and analysed against established frameworks in colour science, proportion, and image styling. It is as specific as the images and information you provide, which is why we guide you on exactly what to upload.
The Report ($150) is your complete 180+ point analysis across all seven sections. The Bundle ($250) includes everything in the report plus one premium add-on guide of your choice, a $50 saving.
Standard reports are typically ready within three weeks. A priority option at checkout delivers within two days.
Just reply to your delivery email or write to hello@armadi.in and a member of our team will help. Your report also comes with a 7-day review window.
If something isn't right with your report, contact us within 7 days and we'll review it and put it right. Because each report is personalised work created for you, we don't offer refunds once it's delivered, but we're committed to making it right.
No. Armadi is about dressing the body and colouring you already have, to your best advantage. It is empowering, not corrective.
Yes. Your body blueprint shows exactly how to dress for your shape: what to play up, what to downplay, and what to lead with. You can also add a Personal Concerns premium guide for direct, caring solutions.

Ready for your glow up?

Your personal shopping list, built for you by our team of professionals. Yours to keep and revisit anytime.

180+ analysesBuilt just for youPrivate and secure