SCIENCE-BASED PERSONAL STYLE

Your personalized guide to a glow up.

Armadi analyses your colouring, features, body, and skin across 180+ points, then shows you exactly what to wear, what to buy, and how to present yourself at your best. Built only for you, backed by science and experts.

See what's included

Built only for youBacked by sciencePrivate and secure

See the difference.

Same person. Same features. Dressed by guesswork, then dressed to their Armadi analysis.

Illustrative. Your report is built entirely from your own photos and analysis.

Everything you get.

One report. Seven areas. Every finding comes with exactly what to do about it.

Your Colour Identity

your season, palette, and the exact shades that suit you.

Your Facial Architecture

frames, necklines, collars, and hair direction that balance your features.

Your Body Blueprint

the cuts and fits that flatter your shape, by garment.

Your Capsule Wardrobe

12–15 pieces that combine into 30+ outfits, all in your colours.

Your Shopping Guide

what to invest in, what to save on, fabrics for your colouring and climate.

Your Skincare Protocol

your skin type, a simple routine, and wellbeing habits that help.

Your Style Principles

a handful of personal rules to dress by.

Your complete report — 180+ analyses, built only for you.

Why people use Armadi.

Whatever brought you here, this is where it pays off.

Look Put-Together, Always

never stand at the wardrobe unsure again.

A Stronger First Impression

you're read in seconds. Make them count.

Dress For Your Career

presentation that reads as competence and credibility.

Confidence That Shows

when you know you look right, you carry it differently.

Stop Wasting Money

buy once, buy right, wear for years.

Look Great In Every Photo

your best angles and styling, sorted.

Dress for the body you have.

Self-conscious about something? You're not alone, and you don't need to change a thing. Your report shows you exactly how to dress for your shape — how to flatter what you'd rather not feature, and lead with what you love. Quietly, with confidence.

Illustrative — same person, dressed two ways. Your report is built from your own photos.

The work of many experts.

Dressing well isn't only fashion. Your plan draws on established knowledge from many fields, brought together into one coherent system.

Your Armadi glow-up plan
  1. Colour science

    your palette, undertone, and contrast.

  2. Proportion & geometry

    the cuts that balance your body and face.

  3. Image & styling

    how pieces combine into a wardrobe that works.

  4. Dermatology (foundational)

    your skin type and a sensible routine.

  5. Psychology

    confidence, first impressions, and dressing through insecurities with care.

  6. Sociology

    how presentation shapes status, trust, and how people respond.

  7. Visual perception

    how contrast and line create the impression you want.

  8. Materials & textiles

    fabrics for your colouring, climate, and lifestyle.

  9. Sports & posture sciencepremium

    strength, posture, and how clothes sit (premium).

  10. Photographypremium

    your best angles and poses (premium).

One analysis. The expertise of many.

WHAT YOUR PURCHASE GIVES YOU

A complete report. Yours to keep, built only for you.

Not a quiz result. Not a label. A deep, navigable report you log in to and use for years. Here is a look inside one section of one report.

Colour carries real signal: red, for example, is reliably linked to perceived status and dominance. — Elliot et al., Journal of Experimental Psychology: General (2010); Mentzel et al., Frontiers in Psychology (2017)

ArmadiYour Style Report
182 ANALYSES · 7 SECTIONS
Colour Identity / Your Palette
Bright Winter.
COOL · HIGH CONTRAST · CLEAR
Your colours
#0F0F10
#1B3A5B
#1040C0
#C8102E
#107A6B
#F3EFE7
ObsidianDeep NavyRoyalTrue RedEmeraldPure White
Your contrast
YOU
LOWHIGH
Power colour
True Red
Best white
Pure
Best metal
Silver
The read
Your colouring is cool, clear, and high-contrast. Pure, saturated colours flatter you; muted, dusty, earthy tones drain you.
What it means
You wear bold, clean colour better than almost anyone. The mistake to avoid is beige-on-beige and soft autumnal tones, which fight your natural clarity.
Do this
  • Lead with True Red and Royal as your statement colours near the face.
  • Pair pure white with deep navy for your highest-impact everyday combination, and avoid cream which muddies your skin.
  • Choose silver, white-gold, or platinum hardware over yellow gold across watches, buckles, and frames.
181 more analyses inside
Every one with what it means, and exactly what to do.

An illustrative preview. Your report is built entirely from your own photos and analysis.

  • A private portal login, yours to revisit anytime
  • Your exact colour palette, with precise shades
  • A 12–15 piece capsule wardrobe, with outfit formulas
  • Every section written as do-this guidance, not labels

WHY IT MATTERS

You've already paid for not knowing.

1 in 4

A quarter of the average wardrobe goes unworn all year.

Source: WRAP, 2022

$550

Unworn clothes sitting in the average closet, bought and forgotten.

Source: Stitch Fix survey, 2023

7 wears

The average garment is worn about seven times, then set aside.

Source: widely cited industry figure

1/10 sec

People judge how you're dressed in a tenth of a second.

Source: first-impression research (Willis & Todorov, 2006)

Missed moments

Wrong-footed first impressions cost you dates, intros, and chances you never see.

Career cost

Presentation shifts how competent and credible people judge you — quietly shaping pay and opportunity.

Source: Oh, Shafir & Todorov (2020)

Think of the clothes you bought and never wore. Think of the moments a wrong first impression quietly cost you.

Buy once. Buy right. Wear for years.

THE EASY PART

There's a science to this. You don't have to learn it.

Colour theory, proportion, contrast, the rules of fit. Stylists spend years learning what actually suits a person, and most people never will. That's fine. You don't need to.

That's the entire point of Armadi. We do the analysis, apply the frameworks, and hand you the answers in plain language. No theory to study, no guesswork to do. You simply find out what works for you, and what to wear.

You don't need to become an expert. You just need ours.

The effect of clothing on how you think and perform is well established across more than a hundred studies. — Horton, Adam & Galinsky, meta-analysis, Personality and Social Psychology Bulletin (2023)

HOW IT WORKS

Three steps. No clinic. No appointments.

Choose your report

Pick your report and any add-ons. Secure checkout. You’ll create an account so you can view your report when it’s ready.

Share your photos

Through a private, secure form, upload a few clear photos and tell us about your life and goals. Takes about five minutes.

Receive your report

Your complete report arrives in your private portal. We’ll email you the moment it’s ready.

Your photos are private, never shared, and permanently deleted within 7 days of your report being delivered.

PRICING

One report. Yours for years.

A personal stylist costs hundreds per session. Your Armadi report is a one-time analysis you'll use for years.

Typical market costs

Personal stylist (multiple sessions)~$300–600
Colour analysis consultation~$100–200
Image / wardrobe consultant~$300+
Photographer styling session~$150+
Cosmetic / surgical "fixes"$1,000s
Crash diets & weight-loss programmes$100s wasted

What could cost you thousands is $150 with Armadi.

Illustrative typical market ranges — not exact quotes.

BEST VALUE

THE REPORT

$150

Your complete 180+ point style report.

  • All 7 sections (Colour, Face, Body, Capsule, Shopping, Skincare, Principles)
  • 180+ individual analyses
  • Your full colour palette with exact shades
  • A 12–15 piece capsule wardrobe (30+ outfits)
  • Your personal shopping & fabric guide
  • A simple skincare routine + wellbeing habits
  • Private portal — yours to revisit anytime
MOST POPULAR

THE BUNDLE

$250

Everything in The Report, plus one premium guide of your choice. Save $50.

  • Everything in The Report
  • One premium guide of your choice (see below)
  • The best value if you want to go deeper

Secure checkoutOne-time payment, no subscriptionSatisfaction reviewed within 7 days

The premium guides you can choose from

  • Visual LookbookYour recommendations brought to life as styled, annotated looks. Also makes a great gift.+$150 à la carte
  • Grooming & Hair GuideA printable guide for your barber or stylist, matched to your face.+$150 à la carte
  • Wardrobe AuditSend your current wardrobe. We tell you what to keep, tailor, or let go.+$150 à la carte
  • Photo & Angles GuideLearn your best angle, pose, and camera position for every photo.+$150 à la carte
  • Posture & Presence GuideStand taller, carry yourself with presence, and help your clothes sit their best.+$150 à la carte
  • Personal ConcernsTell us what bothers you. We address it directly, with care and real solutions.+$150 à la carte

Choose one free with the bundle, or add any à la carte.

If something isn't right with your report, contact us within 7 days and we'll review it and put it right. Because each report is personalised work created for you, we don't offer refunds once it's delivered — but we're committed to making it right.

WHAT CLIENTS SAY

Clarity, finally.

I stopped second-guessing every purchase. I know my colours now, and everything I buy just works.

James R.

The capsule wardrobe alone was worth it. Thirteen pieces and I’m never stuck for what to wear.

Priya M.

Detailed, specific, and genuinely useful. Not vague advice. Actual things to do.

Daniel K.

QUESTIONS

Everything you might ask.

Armadi is a personalised style analysis service. We study your colouring, features, body, and skin across 180+ points and deliver a complete report showing you what to wear, what to buy, and how to present yourself at your best.
You purchase your report, upload a few clear photos through a private intake form, and our team analyses you across established style frameworks. Your complete report arrives in a private online portal when it is ready.
Seven areas: your colour identity, facial architecture, body blueprint, capsule wardrobe, shopping guide, skincare protocol, and personal style principles. Every finding comes with specific, do-this guidance — not labels alone.
Yes. Your analysis is built entirely from your own photos and features. The frameworks apply equally; the recommendations are specific to you.
No. That is the point. We apply colour theory, proportion, and fit science so you do not have to. You receive plain-language answers you can use immediately.
A clear face photo in natural light and a full-body shot. We guide you through exactly what to take. Your photos are stored privately, never shared, never used to train anything, and permanently deleted within 7 days of delivery.
A quiz gives you a generic label from a few questions. Armadi measures your colouring, proportions, and features across 180+ individual analyses and assembles them into one coherent, personal plan.
Yes. Purchase the report, then the recipient completes the intake with their own photos and details. Contact us if you need help arranging a gift delivery.
Your report is built from your own photos and analysed against established frameworks in colour science, proportion, and image styling. It is as specific as the images and information you provide — which is why we guide you on exactly what to upload.
The Report ($150) is your complete 180+ point analysis across all seven sections. The Bundle ($250) includes everything in the report plus one premium add-on guide of your choice — a $50 saving.
Standard reports are typically ready within three weeks. A priority option at checkout delivers within five days.
If something isn't right with your report, contact us within 7 days and we'll review it and put it right. Because each report is personalised work created for you, we don't offer refunds once it's delivered — but we're committed to making it right.
No. Armadi is about dressing the body and colouring you already have, to your best advantage. It is empowering, not corrective.
Yes. Your body blueprint shows exactly how to dress for your shape — how to flatter what you would rather not feature and lead with what you love. You can also add a Personal Concerns premium guide for direct, caring solutions.

Glowing up has never been easier.

Your complete analysis, built for you, assembled by our experts, and yours to use for years. The investment that keeps giving.

180+ analysesBuilt only for youPrivate and secure