Your Colour Identity
your season, palette, and the exact shades that suit you.
SCIENCE-BASED PERSONAL STYLE
Armadi analyses your colouring, features, body, and skin across 180+ points, then shows you exactly what to wear, what to buy, and how to present yourself at your best. Built only for you, backed by science and experts.
Built only for youBacked by sciencePrivate and secure
Same person. Same features. Dressed by guesswork, then dressed to their Armadi analysis.
Illustrative. Your report is built entirely from your own photos and analysis.
One report. Seven areas. Every finding comes with exactly what to do about it.
your season, palette, and the exact shades that suit you.
frames, necklines, collars, and hair direction that balance your features.
the cuts and fits that flatter your shape, by garment.
12–15 pieces that combine into 30+ outfits, all in your colours.
what to invest in, what to save on, fabrics for your colouring and climate.
your skin type, a simple routine, and wellbeing habits that help.
a handful of personal rules to dress by.
Your complete report — 180+ analyses, built only for you.
Whatever brought you here, this is where it pays off.

never stand at the wardrobe unsure again.

you're read in seconds. Make them count.

presentation that reads as competence and credibility.

when you know you look right, you carry it differently.

buy once, buy right, wear for years.

your best angles and styling, sorted.
Self-conscious about something? You're not alone, and you don't need to change a thing. Your report shows you exactly how to dress for your shape — how to flatter what you'd rather not feature, and lead with what you love. Quietly, with confidence.
Illustrative — same person, dressed two ways. Your report is built from your own photos.
Dressing well isn't only fashion. Your plan draws on established knowledge from many fields, brought together into one coherent system.
your palette, undertone, and contrast.
the cuts that balance your body and face.
how pieces combine into a wardrobe that works.
your skin type and a sensible routine.
confidence, first impressions, and dressing through insecurities with care.
how presentation shapes status, trust, and how people respond.
how contrast and line create the impression you want.
fabrics for your colouring, climate, and lifestyle.
strength, posture, and how clothes sit (premium).
your best angles and poses (premium).
One analysis. The expertise of many.
WHAT YOUR PURCHASE GIVES YOU
Not a quiz result. Not a label. A deep, navigable report you log in to and use for years. Here is a look inside one section of one report.
Colour carries real signal: red, for example, is reliably linked to perceived status and dominance. — Elliot et al., Journal of Experimental Psychology: General (2010); Mentzel et al., Frontiers in Psychology (2017)
An illustrative preview. Your report is built entirely from your own photos and analysis.
WHY IT MATTERS
1 in 4
A quarter of the average wardrobe goes unworn all year.
Source: WRAP, 2022
$550
Unworn clothes sitting in the average closet, bought and forgotten.
Source: Stitch Fix survey, 2023
7 wears
The average garment is worn about seven times, then set aside.
Source: widely cited industry figure
1/10 sec
People judge how you're dressed in a tenth of a second.
Source: first-impression research (Willis & Todorov, 2006)
Missed moments
Wrong-footed first impressions cost you dates, intros, and chances you never see.
Career cost
Presentation shifts how competent and credible people judge you — quietly shaping pay and opportunity.
Source: Oh, Shafir & Todorov (2020)
Think of the clothes you bought and never wore. Think of the moments a wrong first impression quietly cost you.
Buy once. Buy right. Wear for years.
THE EASY PART
Colour theory, proportion, contrast, the rules of fit. Stylists spend years learning what actually suits a person, and most people never will. That's fine. You don't need to.
That's the entire point of Armadi. We do the analysis, apply the frameworks, and hand you the answers in plain language. No theory to study, no guesswork to do. You simply find out what works for you, and what to wear.
You don't need to become an expert. You just need ours.
The effect of clothing on how you think and perform is well established across more than a hundred studies. — Horton, Adam & Galinsky, meta-analysis, Personality and Social Psychology Bulletin (2023)
HOW IT WORKS
Pick your report and any add-ons. Secure checkout. You’ll create an account so you can view your report when it’s ready.
Through a private, secure form, upload a few clear photos and tell us about your life and goals. Takes about five minutes.
Your complete report arrives in your private portal. We’ll email you the moment it’s ready.
Your photos are private, never shared, and permanently deleted within 7 days of your report being delivered.
PRICING
A personal stylist costs hundreds per session. Your Armadi report is a one-time analysis you'll use for years.
Typical market costs
| Personal stylist (multiple sessions) | ~$300–600 |
|---|---|
| Colour analysis consultation | ~$100–200 |
| Image / wardrobe consultant | ~$300+ |
| Photographer styling session | ~$150+ |
|---|---|
| Cosmetic / surgical "fixes" | $1,000s |
| Crash diets & weight-loss programmes | $100s wasted |
What could cost you thousands is $150 with Armadi.
Illustrative typical market ranges — not exact quotes.

$150
Your complete 180+ point style report.
$250
Everything in The Report, plus one premium guide of your choice. Save $50.
Secure checkoutOne-time payment, no subscriptionSatisfaction reviewed within 7 days
The premium guides you can choose from
Choose one free with the bundle, or add any à la carte.
If something isn't right with your report, contact us within 7 days and we'll review it and put it right. Because each report is personalised work created for you, we don't offer refunds once it's delivered — but we're committed to making it right.
WHAT CLIENTS SAY
“I stopped second-guessing every purchase. I know my colours now, and everything I buy just works.”
“The capsule wardrobe alone was worth it. Thirteen pieces and I’m never stuck for what to wear.”
“Detailed, specific, and genuinely useful. Not vague advice. Actual things to do.”
QUESTIONS
Your complete analysis, built for you, assembled by our experts, and yours to use for years. The investment that keeps giving.
180+ analysesBuilt only for youPrivate and secure